PRIVACY POLICY

1. Introduction
This Privacy Policy explains how MustBeNatural (“we,” “us,” “our”) collects, uses, discloses, and safeguards your personal information when you visit or make a purchase from our website (the “Site”). By using our Site, you agree to the collection and use of your information in accordance with this policy. We are committed to protecting your privacy and ensuring that your personal data is handled securely and in compliance with applicable laws, including the UK General Data Protection Regulation (UK GDPR).

2. Information We Collect

Personal Information: When you make a purchase, sign up for our newsletter, or contact us, we may collect personal information such as your name, billing and shipping address, email address, and payment details.
Usage Data: We automatically collect information about how you use the Site, such as your IP address, browser type, pages visited, and the dates and times of your visits. This data helps us improve the Site’s functionality and user experience.
Cookies & Similar Technologies: We use cookies and similar technologies to enhance your browsing experience and analyse site traffic. You can adjust your browser settings to refuse cookies, but some Site features may not function properly without them.
3. How We Use Your Information

Order Fulfilment: We use your personal information to process and deliver your orders, including sending confirmations, handling returns, and providing customer support.
Communication: We may use your email address to send you updates about your order, changes to our policies, or promotional materials if you have opted to receive them. You may unsubscribe at any time.
Improvement & Analytics: We analyse usage data to understand how visitors interact with our Site, identify trends, and make improvements to our services, products, and overall user experience.
Legal Compliance: We may use your information to comply with applicable laws, regulations, or legal requests, and to protect the rights, property, or safety of MustBeNatural, our customers, or others.
4. Data Retention & Security
We will retain your personal information only for as long as is necessary for the purposes set out in this policy, unless a longer period is required by law. We take appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, or misuse. Despite our efforts, no security measures are completely impenetrable, and we cannot guarantee absolute security.

5. Sharing Your Information
We may share your personal data with:

Service Providers: Third-party vendors that help us process payments, fulfil orders, host the Site, or analyse usage data. These parties are bound by contractual obligations to protect your personal information.
Business Transfers: In the event of a merger, acquisition, or sale of assets, your personal information may be transferred to the new entity.
Legal Compliance: We may disclose your personal information if required to do so by law or in response to valid requests by public authorities.
6. Your Rights
Under the UK GDPR, you have the right to:

Access: Request a copy of the personal data we hold about you.
Rectification: Request correction of any inaccurate or incomplete data.
Erasure: Request deletion of your personal data when it is no longer necessary or if you withdraw your consent.
Restriction & Objection: Request that we limit the processing of your personal data or object to certain forms of processing.
Data Portability: Request a copy of your data in a structured, commonly used, and machine-readable format.
If you wish to exercise any of these rights, please contact us at in**@**************co.uk. We will respond within a reasonable timeframe, subject to any applicable legal requirements.
7. Third-Party Links
Our Site may include links to third-party websites or services. We are not responsible for the privacy practices or content of these external sites. We recommend reviewing their privacy policies before providing any personal information.

8. Children’s Privacy
Our Site is not intended for individuals under 18 years of age. We do not knowingly collect personal information from minors. If you believe we have collected such data, please contact us so we can remove it.

9. Changes to This Privacy Policy
We reserve the right to update or modify this Privacy Policy at any time. Any changes will be posted on this page with the updated “Last Updated” date. Your continued use of the Site after the posting of changes constitutes your acceptance of such changes.

10. Contact Us
If you have any questions, concerns, or requests regarding this Privacy Policy or your personal data, please contact us at:
Email: in**@**************co.uk